Digital and Social Media Strategy

Earned + Paid +

Simply put a strategy is a plan. More often than not, a good plan doesn’t involve all the bells and whistles. A good digital and online strategy is firmly grounded in knowing what to use, and what not to use.

It’s about getting down to the bottom of what the goal really is, and working on a way to achieve goals – SMART goals.

We believe in an omni-strategic approach, combining owned, paid and earned media to create a full approach to campaign ideas and execution.

“We brainstorm ideas based on a good set of questions, posed to clients, to help them too gain clarity on what they would like to achieve. We understand that the world of digital marketing can be a dark one to open a door to, but it’s our job to shine the light on what will work, and what will not. Substantiated and underpinned with research, experience and user and competitor insights.”

Need a strategy?

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“The essence of strategy is choosing what not to do.”

Michael Porter.